About AdvantAge Ontario

Our story.


Not-for-profits play a unique and vital role in the provision of senior care in Ontario. They stand apart because of their commitment to putting residents first, reinvesting in care, and for their dedication to local accountability, strong community support, quality and innovation.

AdvantAge Ontario represents and supports their critical work. As the association of not-for-profit long term care, housing, and services for seniors, we connect all of our stakeholders to deliver the best possible care for seniors in an efficient, respectful way. Our unique positioning allows us to consistently give back – by working to ensure the focus is always on the people who need us most.

For 100 years, we have been influential in advocating government policies for senior care, dynamic in building strong community relationships, and rigorous in our business practices and accountability.

We believe that not-for-profit care is the best approach, one that is developed by local people for local people. AdvantAge Ontario members are dedicated to helping seniors make the very most of their lives while delivering outstanding results for Ontario’s health care system.

With a focus on advocacy and education, AdvantAge Ontario works on behalf of our members to help all stakeholders understand what the not-for-profit approach means and what it can do for the future of senior care.


Mission, Vision, Values
Quick Facts
Board of Directors
Association Staff
2016-2018 Strategic Plan