Media Relations Toolbox

Throughout 2019, AdvantAge Ontario is producing a six-part series on the art of media relations for the exclusive use of full members. The customized series will be led by Warren Weeks, Canada’s busiest media training coach.

Every other month, we will share a short video module focusing on a specific aspect of media relations. We will also provide collateral materials related to that same topic, including checklists, dos and don’ts, and more.


Episode 3: Generating Positive Coverage

Episode 2: Empathy

Episode 1: What to do when the media spotlight is on your home

Next episode coming in August 2019.

Handling Inquiries from the Media: A Step-by-Step Guide 
In addition to the video series above, this quick guide offers proven tips, techniques and reminders to help you respond effectively to media inquiries.